Shade in Ethical Consumer’s 2026 Sunscreen Report
Shade in Ethical Consumer’s 2026 Sunscreen Report

Why Shade scored 61/100 - and why that score only tells part of the story We were delighted to see...

Shade: why we don’t chase ultra-high SPF
Shade: why we don’t chase ultra-high SPF

When we started making Shade, the concept was simple: make a mineral sunscreen that sensitive skin can actually use, with...

The pitfalls of ultra-processed beauty
The pitfalls of ultra-processed beauty

In February, a collaborative article we contributed to went live - and it explores something I’ve believed for years. Beauty...

Why SPF25 is all you need
Why SPF25 is all you need

Modern sun care has quietly drifted away from nature. What began as protection against excessive exposure has, in many cases,...

Why natural sunscreen can feel grainy - and how to fix it
Why natural sunscreen can feel grainy - and how to fix it

If you’ve ever opened a tin of Shade All-Natural Sunscreen and noticed a slightly grainy or gritty texture, don’t panic...

Why natural sunscreen smells different batch to batch
Why natural sunscreen smells different batch to batch

One thing we’ve learned making Shade All-Natural Sunscreen is that natural ingredients don’t behave like factory-made chemicals. And honestly, that’s...

Why organic unrefined ingredients are better for your skin
Why organic unrefined ingredients are better for your skin

Your skin is your body’s largest organ, and it’s more than just a protective barrier. It’s a dynamic, living tissue...

Natural sunscreen safe for babies & children
Natural sunscreen safe for babies & children

Sunscreen is essential for protecting our skin from the sun’s harmful rays, but have you ever stopped to consider what’s in...

Allergic to the sun?
Allergic to the sun?
According to the NHS, 10-15% of the UK's population suffers from a condition called Polymorphic Light Eruption, or PMLE. Also referred to as sun allergy, sun poisoning, prurigo aestivalis, summer eruption/prurigo, or eczema solare. Customer Jo had a chat with us to tell us what life was like for her with a sun allergy - coupled with a sunscreen allergy.
Addressing Reports Over Zinc Oxide Toxicity in Sunscreen
Addressing Reports Over Zinc Oxide Toxicity in Sunscreen

There's a study from 2021 that appears to have caused quite a stir of late: 'Zinc oxide-induced changes to sunscreen ingredient efficacy and toxicity under UV irradiation'. It sounds alarming, so I have been meaning to address this paper with a blog post for a while.

The sun: a vital ally for health and well-being
The sun: a vital ally for health and well-being

The sun is not the enemy - it’s one of the most important forces shaping human health. Sensible sun exposure...

Children applying Shade All-Natural Sunscreen to each other
Protect your loved ones with a sunscreen you can trust

When it comes to protecting the people you love most, ingredients matter. Shade All-Natural Sunscreen is built on just four...