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WELLNESSWEEK
Finally, a sunscreen you can trust
Tired of complicated, chemical-laden sunscreens? So were we. That’s why we created Shade – a simple, powerful blend of just four natural, moisturising, and sun-resistant ingredients.
72% organic, sustainably sourced, unrefined, fragrance-free, and non-nano, Shade delivers broad-spectrum, mineral-based protection that’s gentle enough for even the most sensitive skin.
Our unique, low-ingredient formula creates a lightweight, non-greasy shield against harmful UV rays, so you can enjoy the sun with complete peace of mind.
No hidden chemicals. No worries. Just pure, effective sun protection.
WITH ONLY 4 INGREDIENTS, SHADE TRULY IS MOTHER NATURE'S SUNSCREEN
Toxin-free protection for everyone in two handy sizes
From our Blog
When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.
The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula.
Shade All-Natural Sunscreen is renowned for its sun protection but also serves as a versatile skincare product. Made with only four simple ingredients—organic coconut oil, organic shea butter, non-nano zinc oxide, and beeswax—it appeals to those seeking a minimalist skincare solution.
With perpetual scaremongering about the dangers of UV exposure in the media, it’s easy to forget the vital role that sunlight plays in our health and well-being. While excessive exposure to ultraviolet (UV) radiation can undoubtedly lead to skin damage and increase the risk of skin cancer, sensible sun exposure is essential for a host of reasons, many of which are deeply rooted in our evolutionary history.
When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.
The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula.
Shade All-Natural Sunscreen is renowned for its sun protection but also serves as a versatile skincare product. Made with only four simple ingredients—organic coconut oil, organic shea butter, non-nano zinc oxide, and beeswax—it appeals to those seeking a minimalist skincare solution.
With perpetual scaremongering about the dangers of UV exposure in the media, it’s easy to forget the vital role that sunlight plays in our health and well-being. While excessive exposure to ultraviolet (UV) radiation can undoubtedly lead to skin damage and increase the risk of skin cancer, sensible sun exposure is essential for a host of reasons, many of which are deeply rooted in our evolutionary history.