“Brilliant and so simple.”
“All in all this product is a win win win.“
"Love this product. It's the first sunscreen my little boy isn't allergic to."
Our philosophy ...
ShadeTM was conceived to take us back to a time when life was simple, the sum total of our personal care products boiled down to toothpaste, shaving cream, shampoo and a bit of make-up for mum and our exposure to dangerous chemicals through these products was limited. ..
What we haven't added ... and our guarantee
We haven't added any of the suspect or undeniably dangerous ingredients found in many commercial sunscreens such as:
Parabens
Alcohol
Methylchlorolsothiazolinone
Methylisothiazolinone
Retinyl palmitrate
Oxybenzone
Phthalates
Artificial perfumes
Petrochemicals
Colourants
We are proud to guarantee that
ShadeTM is 100%:
Non toxic - non-nano
100% natural
Safe for all skin types
Effective - tested to EU standards
Not tested on animals
Take four natural ingredients ...
We've sourced and perfectly blended a combination of the most natural moisturising and sun-resistant ingredients we could find to make this highly effective sunscreen. 72% organic, unrefined and non-Nano, it's perfect for sensitive skin.
36% Shea Butter
We've used 100% natural, Soil Association certified organic unrefined Shea Butter in our formula. Known to be exceptionally good for your skin, we knew Shea would have to be an essential ingredient in ShadeTM!
36% Coconut Oil
We know just how healthful this amazingly versatile oil is. It is also has a natural, although low, SPF, and we have chosen to use our favourite CoconoilTM Unrefined Virgin Organic Coconut Oil (also Soil Association certified) for our ShadeTM formula.
10% Beeswax
Completely non-toxic, beeswax locks in moisture, has excellent water-repellant properties and is a naturally nourishing moisturiser as well as being an anti-inflammatory, antibacterial, anti-allergenic and a germicidal antioxidant. We have selected premium pure, unrefined beeswax for ShadeTM.
18% Zinc Oxide
Widely acknowledged as offering the safest, broadest-spectrum sun protection possible, we have added a premium quality uncoated, non-Nano Zinc Oxide, which also has a cooling, slightly astringent, antiseptic, antibacterial and protective action on the skin, making ShadeTM a perfect aftersun also. Read more
Does what it says on the tin!
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