When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.

The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula. 

We seem to be a nation of extremes...either people are exposing themselves and turning into lobsters on the beach or coating themselves in SPF50 and declaring all-out war on daylight, donning ridiculous hats, long-sleeved tops and glaring at the sun as if it's the personification of cancer itself.

This blog explains why we believe in using organic, unrefined ingredients and how they’re better for your skin and overall well-being. We explain the benefits of the key ingredients in Shade All-Natural Sunscreen. These ingredients are nutrient-rich, free of harmful chemicals, and work naturally with your skin. We also share why we chose non-nano zinc oxide, as a safer and more eco-friendly alternative to nanoparticle sunscreen actives.