At Shade, we believe sun protection should be simple, effective and responsibly made.

Our mineral sunscreen was created as a conscious alternative to conventional chemical sunscreens - designed to protect skin without unnecessary ingredients, plastic packaging or environmental compromise.

Simple, Transparent Formulation

Our Shade mineral sunscreen contains only four ingredients.

We formulate with purpose:

• Non-nano zinc oxide for broad spectrum mineral UV protection
• 72% certified organic ingredients
• Predominantly unrefined ingredients to reduce processing impact
• No microplastics
• No oxybenzone or octinoxate
• No palm oil
• No synthetic chemical UV filters
• No mica
  
  

We believe fewer ingredients mean fewer unknowns - for your skin and for the wider environment.

Plastic-Free by Design

Reducing plastic waste is central to our packaging philosophy.

• No single-use plastic in our sunscreen packaging
• Packaged in recyclable aluminium tins
• Designed for reuse and refill
• Outer packaging contains recycled content where available
  
  

We also reuse shipping materials wherever possible and avoid unnecessary branded outer packaging.

Marine & Environmental Consideration

Our mineral sunscreen avoids synthetic chemical UV filters commonly associated with marine pollution.

We prioritise:

• Plastic avoidance
• Short, UK-based supply chains
• Responsible ingredient sourcing
• Minimalist formulations
  
  

We support tree planting initiatives because habitat restoration and biodiversity matter - not as marketing claims, but as practical environmental stewardship.

Cruelty-Free Commitment

Shade is not tested on animals.

We operate a fixed cut-off date of 11 March 2013 and do not knowingly source ingredients tested on animals after this date.

All safety testing is, and always has been, conducted using human volunteers and compliant cosmetic safety assessments.

The only animal-derived ingredient used is unrefined beeswax, sourced from hives managed using sustainable, non-intensive practices.

Made in the UK

Our mineral sunscreen is contract manufactured in the UK, allowing greater transparency, regulatory oversight and supply chain accountability.

Thoughtful by Nature

Shade was created to challenge the idea that sunscreen must be complicated, chemical-heavy or plastic-wrapped.

We believe in mineral protection, simple formulations and responsible design.