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THE SHADE BLOG
If you're switching for the first time, this is essential reading...Making the Switch: Chemical vs. Mineral Sunscreen If you're coming...
One thing we’ve learned making Shade All-Natural Sunscreen is that natural ingredients don’t behave like factory-made chemicals. And honestly, that’s...
Why Do Mineral Sunscreens Work for Some and not for Others? Shade sunscreen has garnered an overwhelming number of positive...
As Shade has become more popular (over 100,000 units sold in 12 years and counting), and we're seeing more people...
There’s a common assumption that sunscreen works as a kind of guarantee. Apply it. Reapply it. You’ll be fine. It’s...
Even the most natural skincare products can cause reactions in sensitive skin, and that’s why patch testing matters. This article...
I’ve got some exciting news: Shade All-Natural Sunscreen has been awarded Ethical Consumer Magazine’s Best Buy label. And honestly, this...
We’re often drawn to products for a host of appealing reasons: minimal ingredients, eco-friendly packaging, ethical sourcing. And yes, Shade...
At Not the Norm, our sunscreen prioritises both human health and environmental sustainability. Our Shade All-Natural Sunscreen reflects this commitment,...
Why I chose to leave fragrance out of Shade sunscreen When I started Shade, I spent a lot of time...
In our family, the arrival of sunny days isn’t marked by exotic vacations or beach getaways. Nope, we run a...
A closer look at what’s actually in today’s sunscreens, and why fewer ingredients, less processing, and no palm-derived inputs can...
Common Questions - Answered!
How Does SPF Work?
How Does SPF Work?
The '25' in SPF25 means that you are protected for approximately 25 times the length of time it would normally take you to burn, under the same environmental conditions, without any protection whatsoever...
Is Shade Water Resistant?
Is Shade Water Resistant?
Shade has not been tested for water resistance. Why? Because we weren't convinced the lab tests replicated real-life situations adequately. We didn’t want to apply a claim to our product that could make the user more complacent and risk them not applying it often enough...
Is Shade Marine Friendly?
Is Shade Marine Friendly?
Shade does not contain any of the ingredients in the HEL list, which are:
- Any form of microplastic sphere or beads;
- Any nanoparticles like zinc oxide or titanium dioxide;
- Oxybenzone;...