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Shade isn’t just a great sunscreen. It’s a Life Jacket.
Shade isn’t just a great sunscreen. It’s a Life Jacket.

We’re often drawn to products for a host of appealing reasons: minimal ingredients, eco-friendly packaging, ethical sourcing. And yes, Shade...

Non-Nano Zinc Oxide - the Future of Sun Protection
Non-Nano Zinc Oxide - the Future of Sun Protection
When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.
A Word of Warning about Natural Sunscreens
A Word of Warning about Natural Sunscreens
The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula. 
Shade isn’t just a great sunscreen. It’s a Life Jacket.
Shade isn’t just a great sunscreen. It’s a Life Jacket.

We’re often drawn to products for a host of appealing reasons: minimal ingredients, eco-friendly packaging, ethical sourcing. And yes, Shade...

Non-Nano Zinc Oxide - the Future of Sun Protection
Non-Nano Zinc Oxide - the Future of Sun Protection
When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.
A Word of Warning about Natural Sunscreens
A Word of Warning about Natural Sunscreens
The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula.