When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.