When it comes to protecting the people you love most, ingredients matter. Shade All-Natural Sunscreen is built on just four simple, trusted ingredients - shea butter, coconut oil, beeswax, and non-nano zinc oxide - offering SPF 25 protection without synthetic chemicals, fragrances, or fillers. It's reef-safe, eco-friendly, and packaged in zero-waste tins. Gentle enough for sensitive skin, it's the sunscreen families reach for when they want protection they can actually trust. Because real sun care shouldn't come with a list of ingredients you can't pronounce - it should come with confidence.

When it comes to protecting the people you love most, ingredients matter.

That’s especially true for sunscreen, a product many families often apply daily, often multiple times a day, and often to the most sensitive skin in the household.

Yet most conventional sunscreens are packed with long ingredient lists:
synthetic UV filters,
preservatives,
fragrance,
stabilisers,
silicones,
texture enhancers,
and fillers.

At Shade, we believe sun care can be simpler than that.

Just Four Ingredients

Shade All-Natural Sunscreen is made using just four carefully selected ingredients:

• shea butter,
• coconut oil,
• beeswax,
• and non-nano zinc oxide.

Nothing else.

No water.
No synthetic fragrance.
No unnecessary fillers.
No complicated chemical systems.

Just simple mineral sun protection designed to work with your skin, not overwhelm it.

Why Simplicity Matters

Most mainstream sunscreens are engineered for cosmetic elegance:
they’re designed to disappear instantly, feel weightless, and remain shelf-stable for years.

But creating those kinds of products often requires significant formulation complexity.

Shade takes a different approach.

By removing water from the formula entirely, there’s no need for the preservative systems commonly found in conventional lotions.

By using non-nano zinc oxide, Shade provides SPF 25 mineral protection without relying on chemical UV filters designed to absorb into the skin.

And by avoiding synthetic fragrance, the product smells simply like its raw ingredients, because that’s exactly what it is.

Gentle Enough for Family Life

Every skin type is different, and we always recommend patch testing first, especially for sensitive or reactive skin.

But many families choose Shade precisely because of its simplicity.

With fewer ingredients comes fewer potential irritants, fewer unnecessary additives, and a formulation that feels calmer and more supportive for many people with delicate skin.

And as any parent knows, babies and small children put everything in their mouths.

That’s another reason we kept Shade so simple.

All four ingredients are strictly edible-grade ingredients commonly used in foods around the world.

• Coconut oil is widely used in cooking, baking and confectionery.
• Shea butter has traditionally been used in some African cuisines and food preparation.
• Beeswax is commonly used in food coatings, confectionery glazing and natural food preservation.
• Zinc itself is an essential dietary mineral required by the human body, although the zinc oxide in Shade is used externally for skin protection, not nutrition.

So if little hands covered in Shade end up in little mouths, parents can at least feel reassured knowing the formula itself is intentionally simple and composed of ingredients with long histories of human use.

It probably won’t taste very nice - thanks to the zinc oxide - but it’s a very different proposition from many highly processed cosmetic formulas.

Reef-Safe & Eco-Conscious

What goes onto your skin eventually impacts the environment too.

That’s why Shade uses non-nano zinc oxide, widely considered one of the more reef-conscious forms of UV protection, and avoids ingredients often associated with marine ecosystem concerns.

Shade is also packaged in reusable, zero-waste tins, because we believe thoughtful products should consider the planet as well as the person using them.

A Different Philosophy of Sun Care

Shade wasn’t created to compete with conventional sunscreen brands on texture, fragrance or cosmetic illusion.

It was created from a much simpler idea:

People deserve sun protection they can actually understand.

The kind where you can read every ingredient on the label.
The kind where you know why each ingredient is there.
The kind that feels honest.

Because real sun care shouldn’t come with a list of ingredients you can’t pronounce.

It should come with confidence.

And of course, sunscreen is only one part of intelligent sun care, especially for babies and young children. Sensible sun exposure, shade, protective clothing and avoiding overexposure remain essential too. If you're interested in a balanced approach to keeping children safe in the sun, this article from The Skin Cancer Foundation is well worth reading:

https://www.skincancer.org/blog/bringing-up-a-sun-safe-baby/