In February, a collaborative article we contributed to went live - and it explores something I’ve believed for years.

Beauty has quietly followed the same path as food: more processing, longer ingredient lists, heavier engineering - all in the name of performance.

That realisation is one of the reasons I started Shade.

Sunscreen is something we use daily. Sometimes multiple times a day. When exposure is that consistent, formulation philosophy matters.

The article looks at the rise of ultra-processed beauty and asks whether complexity is always serving our skin - or whether, sometimes, simpler is smarter.

It’s not about fear. It’s about awareness.

👉 Read the full piece here:
https://livefrankly.co.uk/sustainable-beauty/ultra-processed-beauty-are-we-causing-our-skin-more-harm-than-good

As always, thank you for supporting conscious, thoughtful sun care.