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NATURAL SUNSCREEN.

No toxins, no worries.

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Finally, a sunscreen you can trust

Tired of complicated, chemical-laden sunscreens? So were we. That’s why we created Shade – a simple, powerful blend of just four natural, moisturising, and sun-resistant ingredients.
72% organic, sustainably sourced, unrefined, fragrance-free, and non-nano, Shade delivers broad-spectrum, mineral-based protection that’s gentle enough for even the most sensitive skin.
Our unique, low-ingredient formula creates a lightweight, non-greasy shield against harmful UV rays, so you can enjoy the sun with complete peace of mind.

No hidden chemicals. No worries. Just pure, effective sun protection.

WITH ONLY 4 INGREDIENTS, SHADE TRULY IS MOTHER NATURE'S SUNSCREEN

Unrefined

Organic Coconut Oil

We all know just how healthy this amazingly versatile oil is both in and on the body.

Coconut oil also has a natural, although low, SPF, and we have chosen to use our favourite sustainable, unrefined virgin organic coconut oil which is also Soil Association certified, for our Shade formula.

Unrefined

Organic Shea Butter

We've chosen Soil Association certified organic unrefined shea butter for our formula. Not only is shea butter an edible ingredient, it is also anti-inflammatory, prevents premature ageing and is highly moisturising. We knew shea butter would have to be an essential ingredient in Shade!

Non-nano

Zinc Oxide

Widely acknowledged as offering the safest, broadest-spectrum sun protection possible, we have used a pharmaceutical grade uncoated non-Nano zinc oxide. Zinc oxide reflects UV rays away from the skin, and is the active ingredient in Shade. It also has a cooling, antiseptic, antibacterial and protective action on the skin, making Shade perfect as an aftersun. 

Unrefined

Sustainable Beeswax

A pure, sustainably-sourced unrefined beeswax is used in Shade. Beeswax is completely non-toxic, locks in moisture, has excellent water-repellent properties and is naturally nourishing to the skin. In cosmetics, beeswax is an anti-inflammatory, antibacterial, anti-allergenic and a germicidal antioxidant making it a perfect sunscreen ingredient.

Toxin-free protection for everyone in two handy sizes
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From our Blog

MORE

Non-Nano Zinc Oxide - the Future of Sun Protection
Non-Nano Zinc Oxide - the Future of Sun Protection
When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.
A Word of Warning about Natural Sunscreens
A Word of Warning about Natural Sunscreens
The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula. 
Shade: So Much More than Sun Protection
Shade: So Much More than Sun Protection
Shade All-Natural Sunscreen is renowned for its sun protection but also serves as a versatile skincare product. Made with only four simple ingredients—organic coconut oil, organic shea butter, non-nano zinc oxide, and beeswax—it appeals to those seeking a minimalist skincare solution.
The Sun: A Vital Ally for Health and Well-Being
The Sun: A Vital Ally for Health and Well-Being
With perpetual scaremongering about the dangers of UV exposure in the media, it’s easy to forget the vital role that sunlight plays in our health and well-being. While excessive exposure to ultraviolet (UV) radiation can undoubtedly lead to skin damage and increase the risk of skin cancer, sensible sun exposure is essential for a host of reasons, many of which are deeply rooted in our evolutionary history.
Non-Nano Zinc Oxide - the Future of Sun Protection
Non-Nano Zinc Oxide - the Future of Sun Protection
When it comes to sunscreen, safety and efficacy are paramount—not just for our skin, but for the environment as well. Recent research and FDA evaluations have raised significant concerns about chemical sunscreen ingredients, prompting a shift toward mineral-based alternatives like non-nano zinc oxide. At Not the Norm, we’ve embraced this science to craft Shade All-Natural Sunscreen, prioritising health and sustainability. In this article, we explore why non-nano zinc oxide is emerging as the gold standard in sun protection and why it’s time to rethink conventional sunscreens.
A Word of Warning about Natural Sunscreens
A Word of Warning about Natural Sunscreens
The headline for this blog post may surprise you coming from the manufacturer of Britain's most simple, natural sunscreen brand, but it's important information you need if you are going to undertake to switch from a chemical to a natural formula. 
Shade: So Much More than Sun Protection
Shade: So Much More than Sun Protection
Shade All-Natural Sunscreen is renowned for its sun protection but also serves as a versatile skincare product. Made with only four simple ingredients—organic coconut oil, organic shea butter, non-nano zinc oxide, and beeswax—it appeals to those seeking a minimalist skincare solution.
The Sun: A Vital Ally for Health and Well-Being
The Sun: A Vital Ally for Health and Well-Being
With perpetual scaremongering about the dangers of UV exposure in the media, it’s easy to forget the vital role that sunlight plays in our health and well-being. While excessive exposure to ultraviolet (UV) radiation can undoubtedly lead to skin damage and increase the risk of skin cancer, sensible sun exposure is essential for a host of reasons, many of which are deeply rooted in our evolutionary history.
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