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WELLNESSWEEK
Duo Pack | 1 x 15ml + 1 x 100ml
Ideal for sensitive skin, Shade SPF25 is a life jacket for your skin. For 12 years, we’ve used just 4 ethically sourced ingredients because we know they work.
We know they’re safe.
Independently tested to ISO standards, it’s protection for the whole family.
Mainstream sunscreens absorb; Shade does not.
Using Non-Nano Zinc Oxide, it sits on the surface to filter UV rays, providing broad spectrum UVA & UVB protection. This creates a white cast that fades in 10 minutes.
This isn’t a fault; it’s by design. The white layer shows you it’s doing its job.
Ethically made by a UK microbusiness with a 30+ year heritage in natural health.
No water, no preservatives, no plastic waste. Marine and freshwater friendly. Never tested on animals.
This bundle contains a cabin-friendly 100ml tins and a 15ml pocket-sized tin (which can be refilled from the 100ml!)
Perfect for home and on-the-go - more protection, better everyday value.
Sale price
£26.90
Regular price £24.95- Proven broad spectrum (UVA & UVB) protection tested to ISO standards
- Just 4 natural, protective, nourishing ingredients
- Concentrated and water-free
- Reef- and freshwater friendly
- Cruelty-free, minimal formula for sensitive skin
- Multi-use balm for everyday skincare
- No waste! Get every last morsel out
- Recyclable/reusable plastic-free packaging
- Palm-oil free and ethically made
- Two handy sizes: 15ml & 100ml
- Multi-award-winning
- Ethical Consumer Best Buy
- Unrefined Organic Shea Butter* (Butyrospermum parkii)
- Virgin Unrefined Organic Coconut Oil* (Cocos nucifera)
- Non-Nano Zinc Oxide (ZnO) (18%)
- Unrefined Beeswax (Cera alba).
That's it. Nothing else. Nada.
*Certified Organic Ingredients
Apply Shade generously to all exposed skin before sun exposure.
It's highly concentrated so a little goes a long way.
You’re aiming for even, visible coverage.
Applies more easily in temperatures over 20c, if it’s cooler, scrape some out with your thumbnail and warm in your palm or between fingers before applying.
When to reapply
Reapply regularly throughout the day, and always reapply: after swimming, towelling, sweating, exercise after rubbing or skin contact.
Natural products behave naturally, this is not mainstream sunscreen and you will notice the difference.
Shade is a mineral sunscreen, so a slight white cast when you first apply is normal. That’s not a flaw, this happens because there aren't 30+ chemicals. The white cast fades after 10 minutes anyway so is only a temporary trade off for 100% natural, safe sun protection.
Shade is intentionally different from most sunscreens. Sometimes that means your sunscreen has a little personality.
Sometimes it can look a little 'grainy'.
Sometimes, it can smell a little strong.
These are quirks that can develop from using unrefined organic shea butter.
We don't formulate Shade for cosmetic perfection. We unapologetically formulate it for protection and safety.
And that’s why our customers love us.
Shade is for responsible sun-lovers.
- It helps protect your skin.
- It does not make you invincible.
- Shade is SPF 25, not a free pass to roast yourself for six hours!
- Check the UV index and use your noggin. ;o)
If you’re starting to redden, you’ve had too much sun. At that point, you need: - More Shade + Clothing + A hat
- Or simply less sun - get in the shade!
Ideal for sensitive skin, Shade SPF25 is a life jacket for your skin. For 12 years, we’ve used just 4 ethically sourced ingredients because we know they work.
We know they’re safe.
Independently tested to ISO standards, it’s protection for the whole family.
Mainstream sunscreens absorb; Shade does not.
Using Non-Nano Zinc Oxide, it sits on the surface to filter UV rays, providing broad spectrum UVA & UVB protection. This creates a white cast that fades in 10 minutes.
This isn’t a fault; it’s by design. The white layer shows you it’s doing its job.
Ethically made by a UK microbusiness with a 30+ year heritage in natural health.
No water, no preservatives, no plastic waste. Marine and freshwater friendly. Never tested on animals.
This bundle contains a cabin-friendly 100ml tins and a 15ml pocket-sized tin (which can be refilled from the 100ml!)
Perfect for home and on-the-go - more protection, better everyday value.
Sale price
£26.90
Regular price £24.95- Proven broad spectrum (UVA & UVB) protection tested to ISO standards
- Just 4 natural, protective, nourishing ingredients
- Concentrated and water-free
- Reef- and freshwater friendly
- Cruelty-free, minimal formula for sensitive skin
- Multi-use balm for everyday skincare
- No waste! Get every last morsel out
- Recyclable/reusable plastic-free packaging
- Palm-oil free and ethically made
- Two handy sizes: 15ml & 100ml
- Multi-award-winning
- Ethical Consumer Best Buy
- Unrefined Organic Shea Butter* (Butyrospermum parkii)
- Virgin Unrefined Organic Coconut Oil* (Cocos nucifera)
- Non-Nano Zinc Oxide (ZnO) (18%)
- Unrefined Beeswax (Cera alba).
That's it. Nothing else. Nada.
*Certified Organic Ingredients
Apply Shade generously to all exposed skin before sun exposure.
It's highly concentrated so a little goes a long way.
You’re aiming for even, visible coverage.
Applies more easily in temperatures over 20c, if it’s cooler, scrape some out with your thumbnail and warm in your palm or between fingers before applying.
When to reapply
Reapply regularly throughout the day, and always reapply: after swimming, towelling, sweating, exercise after rubbing or skin contact.
Natural products behave naturally, this is not mainstream sunscreen and you will notice the difference.
Shade is a mineral sunscreen, so a slight white cast when you first apply is normal. That’s not a flaw, this happens because there aren't 30+ chemicals. The white cast fades after 10 minutes anyway so is only a temporary trade off for 100% natural, safe sun protection.
Shade is intentionally different from most sunscreens. Sometimes that means your sunscreen has a little personality.
Sometimes it can look a little 'grainy'.
Sometimes, it can smell a little strong.
These are quirks that can develop from using unrefined organic shea butter.
We don't formulate Shade for cosmetic perfection. We unapologetically formulate it for protection and safety.
And that’s why our customers love us.
Shade is for responsible sun-lovers.
- It helps protect your skin.
- It does not make you invincible.
- Shade is SPF 25, not a free pass to roast yourself for six hours!
- Check the UV index and use your noggin. ;o)
If you’re starting to redden, you’ve had too much sun. At that point, you need: - More Shade + Clothing + A hat
- Or simply less sun - get in the shade!
Our customers say it all
At last. A safe, simple and truly toxin-free sunscreen.
The shortest sunscreen ingredient list, ever.
4 ingredients. All natural.
Free from all unnecessary ingredients found in most other sunscreens. Shade's pared-down, concentrated, premium-quality formula proves you don't need water, fragrances, emollients, preservatives, stabilisers or even tints to have an effective sunscreen.
Tired of greasy, harmful sunscreens that irritate your skin?
Shade solves all your sun protection challenges. Shade is 72% organic, sustainably sourced, unrefined, fragrance-free, and non-Nano. Ideal even for those with sensitive skin who can't use any other sunscreen. Shade contains no toxic chemicals, no unnecessary fragrances, no liquid polymers, and no microplastics. Shade works immediately upon application as a physical barrier against UV rays. Our minimalist ingredient list ensures you are protecting both your skin and the environment. Shade reduces your toxic body burden and minimises your impact on the planet. White cast? No problem. That's the non-nano zinc that's protecting you. It fades after application, but don't let it initially put you off - you wouldn't discard a lifejacket because it makes you look a bit chunky, would you?
Shade is one parent's story that's revolutionising the sunscreen industry – one tin at a time.
Skin-safe.
Reef-safe.
Read the label. Respect your skin.
Some of the reviews shown are from related products the merchant grouped with this one.
E
But in a good way! And it doesn’t linger. Easy to apply, and stays on a tiny bit white but I don’t mind that - it shows I’ve put enough on. The mini tin is really handy to reapply to nose and shoulders if I’ve been out and about. Hope the next pack is chocolate too :)
'Chocolate with a hint of hay' - we haven't had that one yet! Love it. We're so happy that you love it. Thank you for sharing and supporting a little company trying to do things differently.
S
I’ve been searching for a truly clean sunscreen for ages and Shade is the one that actually delivers.The packaging alone is a huge win. It comes in a simple aluminium tin instead of plastic. No plastic leaching chemicals into the product, which then ends up on and in our skin, our biggest organ. No one else seems to talk about this enough.
Most sunscreens sit in plastic bottles for months or years and whatever migrates from the packaging can end up being absorbed. Shade avoids that completely and it feels like a proper step forward.
The formula is just four ingredients: organic coconut oil, organic shea butter, beeswax and non-nano zinc oxide. That’s it. No water, no preservatives, no fragrances, no mystery chemicals. It’s all-natural, unscented, and genuinely something I’m happy to put on my skin every day. The zinc oxide is especially welcome, it’s excellent for the skin and particularly helpful if you deal with skin conditions.
It gives solid SPF25 broad spectrum protection while also being gentle and nourishing.
It’s not the cheapest sunscreen out there, but the loyalty / subscription scheme makes a real difference and brings the ongoing cost down. For something this pure and this good for long term skin health, it’s worth it.
If you care about what goes on your skin and want proper sun protection without the usual plastic packaging and long ingredient lists, Shade is the one. PLUS QUICK DELIVERY! HIGHLY RECOMMEND.
What an absolutely wonderful review – thank you! 💚
You've really understood the thinking behind Shade: keep the formulation simple, use ingredients that have a reason to be there, avoid unnecessary additions, package it without plastic, and make a sunscreen that does its job without trying to be like everything else on the shelf.
As a small independent business, it means such a lot when someone not only loves the product, but really gets why we've made the choices we have – right down to the aluminium tin and those four carefully chosen ingredients.
And thank you for mentioning the price too. We know Shade isn't the cheapest sunscreen on the shelf (nor could we make it the way we do and expect it to be), so we've worked hard to find ways such as our loyalty and subscription options to make it more affordable for the people who want to use it regularly.
We're delighted you've found us after such a long search – and the “finally, a sunscreen that gets it right” has absolutely made our day!
Thank you for supporting a little company trying to do things differently. And we're very pleased it got to you quickly too! 😊
Tania & the Shade team x
C
Beautiful product , i have been looking for a natural sunscreen for a long time ! It feels so smooth on the skin and knowing that’s it’s all natural makes it so extra special , thank you Team Shade 👍
Hi Charlie, thanks for your wonderful review! We're thrilled you love our all natural sunscreen and please do spread the word, it means a lot to us that you've found something that works for you and that it happens to be Shade. 😊
A
I used this last year and still had half a ton left this year. I bought a little travel/ handbag size tin this year to carry around with me when out and about. It can be a bit difficult to apply, a little messy but rubbing it between your hands softens it and it goes on well.
Yes it can leave you looking like Casper the ghost 😆 but at least you know where you have applied it. It does eventually absorb a bit so not as noticeable. I love that it has no nasty chemicals in it and is better for our marine life if you are a wild swimmer.
I would recommend it.
Amazing - thanks for the review and video Anne-Marie! So happy you love using Shade!
C
Excellent product. Great to have little tins for the kids school bags. It’s not an ‘apply once’ all day sun cream so just apply common sense like you do with everything else in life and enjoy the chemical free natural product that is Shade sunscreen.
Hi Craig, thank you so much for taking the time to review! So happy you love Shade! x
A
So far I am loving this cream. It is in such a handy little tin that makes it easy to pop in your bag when out for the day.
It smells nice and is lovely and moisturising.
Very happy with this purchase
A
One of the only sunscreens that my skin doesn't react to. Works well and easy to carry about. Recyclable tin. Recommended.
Hi, we're overjoyed to hear that you're happy with our product. Thank you for supporting Shade and taking the time out to shout it out. We really appreciate it!
A
Hi, it's a great product, the unusual aroma died down fairly soon and I felt comfortable going out wearing the Sunscreen. I much prefer cosmetics made with natural products so I'm pleased to have found your product.
Hi, thank you, for taking the time out to share your review. We’re thrilled you love Shade even with the natural earthy smell that are the natural quirks of the shea butter, which can vary from batch to batch. It's been described by Shade loving customers as 'chocolate with a hint of hay', 'a touch rural' and even 'horse manure' as well as divine and amazing.
We never know how someone's going to react, but the main thing is it's a great All-Natural sunscreen.
A
Perfect coverage! The smell is odd but soon fades. This sunscreen worked very well and felt very moisturising.
Hi, thank you, for taking the time out to share your review. We’re so pleased that you're happy with Shade even with the natural earthy smell that are the natural quirks of the shea butter, which can vary from batch to batch. Shade All-Natural Sunscreen is so much more than sun protection it also serves as a versatile skincare product, so you don't have to wait for the sunshine. It'll protect your skin all year round.
A
Love it, although yes it does smell a touch rural but that’s not a crime in a natural product and it goes on a treat and does the job
'A touch rural' - we haven't had that one yet - very diplomatic!! Love it. So happy you love it. Thank you for sharing your experience.
A
Smells terrible. Feels ok on the skin but takes a while to work in. Prevented burning in the moderate UK sunshine, will get to test it in some real heat in the next few weeks.
So sorry you don't like the smell but very glad you are finding it protects you, as that's what it's primary purpose is. Hope you enjoy using it over the next few weeks - thank you for persevering and maybe next time you'll get a mild-smelling batch!
J
I took the 15ml pot of Shade in my handbag and it was very handy to use. Knowing it is good ingredients too means I felt fine too as your skin absorbs what you put on it. The beeswax is sustainably sourced too..
Thanks Judy, we really appreciate your feedback and we're so glad that you are pleased with our sunscreen. It means a lot to us that you've found something that works for you and that it happens to be Shade. 😊
A
Love this product, and it works, I’m a gardener and with the hot days we have been having Iv used it every day.
I like the thick consistency, my batch was pretty smooth, it does have an unusual smell but not unpleasant.
The communication with the company is also great with lots of information about the product.
I’m also really impressed that it only has four ingredients and is reef safe.
Thanks, for taking the time out to share your review. We’re thrilled you love Shade and the natural earthy smell are the natural quirks of the shea butter which can vary from batch to batch.
It means a lot to us to hear from our customers that you value our product and service, it's why we exist - for the benefit of our customers.😊
R
A really nice texture and aroma to Shade SPF 25 that easily absorbs into your skin. Knowing the ingredients are natural and better for the planet is an added bonus which are the reasons why i chose this product and will continue to do so.
Thanks Rob, for taking the time out to share your review. We’re thrilled you love Shade and appreciate our commitment to providing a safe and natural sunscreen. Thank you for your continued support we really do appreciate it.
A
Very overpriced and difficult to apply.
Hi, thank you for your feedback. We're sorry to hear you found the sunscreen difficult to apply and feel it is overpriced. Sadly, high quality, concentrated, water-free, organic and unrefined ingredient products made by a tiny UK microbusinesses in small batches and that are not mass-produced, ultra-processed, cheap, synthetic, microplastic-filled products made by global cosmetics corporations with vast buying power and investors do come with higher price tags. One day, with our customers' support, maybe we can truly compete with those giants...
Shade is naturally harder when it's colder - wax, coconut oil and shea butter all soften in higher temperatures. It also means the formula stays in the tin. It's an easy fix - simply scrape some out with your thumb nail and rub it on your palm, then apply. Or warm the whole tin in the sun before application. As soon as the ambient temperature reaches over 18 degrees the coconut oil starts to soften and the whole formula is a lot easier to use.
A
Amazing composition and it feels great on the skin very nourishing without being sticky
Thank you, for sending us such a positive review and taking the time out to shout it out. We really appreciate it!
A
smell is repulsive
Very sorry you feel that way.
Thankfully it's not the same in every batch, most are neutral-smelling, but sounds like you got one with a particularly strong shea butter in it. Many customers actually love the smell, saying it's 'amazing', others don't care about how it smells, because it just highlights how unadulterated it is. We never know how someone's going to react, and the main thing is it's a great sunscreen, the smell isn't an important function.
M
Came across this product a few years ago and tried it out for the first time due to wanting something with less chemicals the tin has lasted me that long that i didn't need another till this year when I discovered that it was nearly out so a little really does go a long way .
Hi Monica, thank you, for taking the time out to share your review! Yes, it's highly concentrated stuff!
L
It’s nice on my sensitive skin and the tin is easy to take out in my bag - no messy leakages.
Thank you so much for taking the time out to share your review, we really appreciate it. We’re so glad that you are pleased with our sunscreen and please do spread the word. Shade All-Natural Sunscreen is so much more than sun protection it also serves as a versatile skincare product and it'll protect your skin all year round.
L
This is great sunscreen. Nice on my skin and doesn't irritate me.
Thanks for the review! We’re so glad that you are pleased with our sunscreen and please do spread the word, it means a lot to us that you've found something that works for you.
E
I'm not a fan of conventional sunscreen, so when the ad for SHADE popped up in my social media feed, it attracted my attention, because:
– natural ingredients
– no plastic packaging
– Neat tins - especially the little one which is so easy to keep in your pocket/bag when you are out in the sun
When I tried it, I liked it because:
– it doesn't smell
– it's so easy to use
It is quite thick, so you need to massage it in to your face a bit (I hate face creams), but I really didn't mind using this. No horrible smell, and good to know I was doing something to protect my nose – and shoulders, tops of ears and ‘décolletage’ (I love that word!) too.
Thank you so much for your review! So happy you love Shade, and that you weren't disappointed by the smell. As we keep trying to tell everyone, the smell is very subjective, it fades quickly if it does have a scent, differs from batch to batch, and is the sign of a truly unadulterated natural product...! Hope you will stick with us! Enjoy the sun! Tx