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WELLNESSWEEK
Sunscreen is essential for protecting our skin from the sun’s harmful rays, but have you ever stopped to consider what’s in it? For years, we’ve been told to slather on sunscreen without much thought to the ingredients. But for those with sensitive skin - or parents choosing for their children - the question is no longer just about UV protection. It’s about safety.
That’s where Shade All-Natural Sunscreen shines. Developed for anyone looking to avoid the chemical "nasties" found in most sunscreens, Shade is safe, gentle, and effective for everyone - including babies and children. Here’s why Shade is the sun protection you’ve been searching for.
The Edible Sunscreen
Yes, you read that right. Shade is made from just four ingredients, all of which are so safe they’re actually edible. While we’re not suggesting you eat it, the simplicity of our formula speaks volumes:
- Coconut Oil: A globally trusted staple in cooking and skincare, it’s naturally moisturizing and soothing.
- Shea Butter: Widely used in West African cooking, shea butter adds a creamy texture and nourishment to your skin.
- Beeswax: Found in food coatings and known for its water-resistant properties, beeswax is a natural skin protectant.
- Non-Nano Zinc Oxide: The key active ingredient in Shade, zinc oxide is even used to fortify food products like breakfast cereals.
Unlike many chemical sunscreens, there are no synthetic preservatives, fragrances, or fillers - just four ingredients you can trust.
Why Non-Nano Zinc Oxide Is a Game-Changer
At the heart of Shade’s effectiveness is non-nano zinc oxide. Unlike the chemicals in many conventional sunscreens, zinc oxide forms a physical barrier on the skin, reflecting harmful UVA and UVB rays.
But what makes it “non-nano”? Simply put, the particles are large enough to stay on the surface of your skin, meaning they’re not absorbed into your body. This is a critical safety factor for everyone, but especially for children and those with sensitive skin.
The Problem with Chemical Sunscreens
Mainstream sunscreens often contain synthetic chemicals like benzophenones, cinnamates, and dibenzoylmethanes. These chemicals work by being absorbed into the skin, where they absorb UV rays and convert them to heat. Sounds effective, right? Here’s the catch:
- Toxic By-Products: When broken down by sunlight, these chemicals can produce free radicals, which can damage cells over time.
- Allergic Reactions: Chemical sunscreens often cause irritation or allergic reactions, especially in people with delicate or sensitive skin.
- Environmental Impact: Many of these chemicals are harmful to marine ecosystems, particularly coral reefs.
Shade eliminates these concerns entirely. With only natural, food-safe ingredients, it’s a sunscreen you can feel good about using on yourself - and your children.
Sun Protection for the Whole Family
While Shade wasn’t created specifically for babies, its simple, natural formula makes it ideal for delicate skin. That includes babies, children, and anyone with sensitivities or allergies.
Here’s why parents love Shade for their families:
- Gentle on Skin: Free from allergens, fragrances, and synthetic chemicals, it’s perfect for young, sensitive skin.
- Effective Protection: Non-nano zinc oxide provides broad-spectrum protection without the risks associated with chemical sunscreens.
- No Plastic Packaging: For eco-conscious families, Shade’s plastic-free tin is a small step toward a more sustainable future.
Beyond Babies: Why Everyone Benefits
Shade was developed for people who want the safest, simplest sun protection available. Whether you’re an outdoor adventurer, a skincare minimalist, or a parent seeking peace of mind, Shade offers a no-compromise solution.
It’s especially popular among:
- People with sensitive skin: No preservatives, parabens, or fragrances mean fewer risks of irritation.
- Eco-conscious individuals: Our plastic-free packaging and reef-safe formula make Shade a responsible choice.
- Families: Parents love that it’s safe for all ages, easy to apply, and lasts for ages.
Sun Safety Tips for Children and Beyond
No sunscreen - no matter how good - should be your only line of defence. For babies, children, and adults alike, the best protection combines multiple measures:
- Seek Shade: Especially during peak UV hours (11 am–3 pm).
- Cover Up: Use lightweight, long-sleeved clothing and hats for extra protection.
- Apply Sunscreen: Use a safe, effective sunscreen like Shade on exposed areas and reapply regularly.
- Monitor Skin: Keep an eye out for redness or signs of overexposure, especially on reflective surfaces like water or sand.
A Final Word
When it comes to protecting your family’s skin, nothing beats the peace of mind that comes from knowing your sunscreen is as safe as it is effective. Shade™ All-Natural Sunscreen was created for anyone who wants to avoid unnecessary chemicals while staying protected in the sun.
Whether you’re caring for delicate baby skin, your own sensitive complexion, or simply want a more natural choice for your family, Shade is here to help.
Try Shade today - it’s protection you can feel good about for all ages.
This is an excellent article which sheds light on this issue too:
https://www.skincancer.org/blog/bringing-up-a-sun-safe-baby/
Some other interesting articles related to this topic: