Buy your weekday smoothies and get your weekend ones for free. (7 for the price of 5!)
WELLNESSWEEK
100ml | Cabin-Friendly Size
Shade SPF25 isn’t just another sunscreen - it’s a thoughtfully crafted, minimalist formula designed for sensitive skin, everyday wear, and peace of mind. With only four natural ingredients and broad spectrum protection, it protects your skin and respects the planet.
Regular price
£19.95
- Broad Spectrum UVA/UVB Protection
- Just 4 natural, protective, nourishing ingredients
- Concentrated and water-free
- Reef- and freshwater friendly
- Cruelty-free, minimal formula for sensitive skin
- Multi-use balm for everyday skincare
- Get every last morsel out
- Recyclable/reusable plastic-free packaging
- Two handy sizes: 15ml & 100ml
Keep it handy all year! Not only is Shade the perfect sunscreen, it's a brilliant skin salve - chapped lips, dry skin, insect bites, eczema, nappy rash - the list goes on.
Unrefined Organic Shea Butter*, Unrefined Organic Virgin Coconut Oil*, Non-Nano Zinc Oxide (18%), Unrefined Beeswax.
That's it. Nothing else. Nada.
*Certified Organic Ingredients
INCI: Butyrospermum parkii, Cocos nucifera, Zno, Cera alba.
Apply Shade generously to all exposed skin before sun exposure.
As a rough guide:
Face
Use 1 large pea-sized amount for the face and neck
Body
3–4 generous pea-sized amounts per exposed limb
- 4 generous pea-sized amounts for the torso
You’re aiming for even, visible coverage - not a ceremonial trace amount rubbed in until it vanishes.
Read The 3 Variables of Sun Protection for further guidance.
When to reapply
Reapply regularly throughout the day, and always reapply: after swimming, towelling, sweating, exercise after rubbing or skin contact, and if you’re outdoors for long periods, assume your previous application has done all it reasonably can.
Reapplying helps maintain protection. It does not reset your sun exposure to zero.
Shade is a mineral sunscreen, so a slight white cast is normal. That’s not a flaw, it’s the clearest sign you’ve applied enough. This will soon appear to fade, but it will start to protect you immediately.
If you apply so little that it completely disappears just to avoid the white cast, you’ll be under-protecting yourself.
Reapplying helps maintain protection. It does not reset your sun exposure to zero.
Shade is for responsible sun-lovers.
- It helps protect your skin.
- It does not make you invincible.
- Shade is SPF 25, not a free pass to roast yourself for six hours!
- Check the UV index and use your noggin. ;o)
If you’re starting to redden, you’ve had too much sun. At that point, you need: - shade
- clothing
- a hat
- or simply less sun.
We can sell you sunscreen. We can’t sell you common sense - or the ability to understand what you’re buying. If we could, we’d be millionaires by now. That bit’s up to you. ;o)
Shade SPF25 isn’t just another sunscreen - it’s a thoughtfully crafted, minimalist formula designed for sensitive skin, everyday wear, and peace of mind. With only four natural ingredients and broad spectrum protection, it protects your skin and respects the planet.
Regular price
£19.95
- Broad Spectrum UVA/UVB Protection
- Just 4 natural, protective, nourishing ingredients
- Concentrated and water-free
- Reef- and freshwater friendly
- Cruelty-free, minimal formula for sensitive skin
- Multi-use balm for everyday skincare
- Get every last morsel out
- Recyclable/reusable plastic-free packaging
- Two handy sizes: 15ml & 100ml
Keep it handy all year! Not only is Shade the perfect sunscreen, it's a brilliant skin salve - chapped lips, dry skin, insect bites, eczema, nappy rash - the list goes on.
Unrefined Organic Shea Butter*, Unrefined Organic Virgin Coconut Oil*, Non-Nano Zinc Oxide (18%), Unrefined Beeswax.
That's it. Nothing else. Nada.
*Certified Organic Ingredients
INCI: Butyrospermum parkii, Cocos nucifera, Zno, Cera alba.
Apply Shade generously to all exposed skin before sun exposure.
As a rough guide:
Face
Use 1 large pea-sized amount for the face and neck
Body
3–4 generous pea-sized amounts per exposed limb
- 4 generous pea-sized amounts for the torso
You’re aiming for even, visible coverage - not a ceremonial trace amount rubbed in until it vanishes.
Read The 3 Variables of Sun Protection for further guidance.
When to reapply
Reapply regularly throughout the day, and always reapply: after swimming, towelling, sweating, exercise after rubbing or skin contact, and if you’re outdoors for long periods, assume your previous application has done all it reasonably can.
Reapplying helps maintain protection. It does not reset your sun exposure to zero.
Shade is a mineral sunscreen, so a slight white cast is normal. That’s not a flaw, it’s the clearest sign you’ve applied enough. This will soon appear to fade, but it will start to protect you immediately.
If you apply so little that it completely disappears just to avoid the white cast, you’ll be under-protecting yourself.
Reapplying helps maintain protection. It does not reset your sun exposure to zero.
Shade is for responsible sun-lovers.
- It helps protect your skin.
- It does not make you invincible.
- Shade is SPF 25, not a free pass to roast yourself for six hours!
- Check the UV index and use your noggin. ;o)
If you’re starting to redden, you’ve had too much sun. At that point, you need: - shade
- clothing
- a hat
- or simply less sun.
We can sell you sunscreen. We can’t sell you common sense - or the ability to understand what you’re buying. If we could, we’d be millionaires by now. That bit’s up to you. ;o)
Our customers say it all
At last. A safe, simple and truly toxin-free sunscreen.
The shortest sunscreen ingredient list, ever.
4 ingredients. All natural.
Free from all unnecessary ingredients found in most other sunscreens. Shade's pared-down, concentrated, premium-quality formula proves you don't need water, fragrances, emollients, preservatives, stabilisers or even tints to have an effective sunscreen.
Tired of greasy, harmful sunscreens that irritate your skin?
Shade solves all your sun protection challenges. Shade is 72% organic, sustainably sourced, unrefined, fragrance-free, and non-Nano. Ideal even for those with sensitive skin who can't use any other sunscreen. Shade contains no toxic chemicals, no unnecessary fragrances, no liquid polymers, and no microplastics. Shade works immediately upon application as a physical barrier against UV rays. Our minimalist ingredient list ensures you are protecting both your skin and the environment. Shade reduces your toxic body burden and minimises your impact on the planet. White cast? No problem. That's the non-nano zinc that's protecting you. It fades after application, but don't let it initially put you off - you wouldn't discard a lifejacket because it makes you look a bit chunky, would you?
Shade is one parent's story that's revolutionising the sunscreen industry – one tin at a time.
Skin-safe.
Reef-safe.
Read the label. Respect your skin.
