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WELLNESSWEEK
100ml | Cabin-Friendly Size
Ideal for sensitive skin, Shade SPF25 is a life jacket for your skin. For 12 years, we’ve used just 4 ethically sourced ingredients because we know they work.
We know they’re safe.
Independently tested to ISO standards, it’s protection for the whole family.
Mainstream sunscreens absorb; Shade does not.
Using Non-Nano Zinc Oxide, it sits on the surface to filter UV rays, providing broad spectrum UVA & UVB protection. This creates a white cast that fades in 10 minutes.
This isn’t a fault; it’s by design. The white layer shows you it’s doing its job.
Ethically made by a UK microbusiness with a 30+ year heritage in natural health.
No water, no preservatives, no plastic waste. Marine and freshwater friendly. Never tested on animals.
Regular price
£19.95
- Proven broad spectrum (UVA & UVB) protection tested to ISO standards
- Just 4 natural, protective, nourishing ingredients
- Concentrated and water-free
- Reef- and freshwater friendly
- Cruelty-free, minimal formula for sensitive skin
- Multi-use balm for everyday skincare
- No waste! Get every last morsel out
- Recyclable/reusable plastic-free packaging
- Palm-oil free and ethically made
- Two handy sizes: 15ml & 100ml
- Multi-award-winning
- Ethical Consumer Best Buy
- Unrefined Organic Shea Butter* (Butyrospermum parkii)
- Virgin Unrefined Organic Coconut Oil* (Cocos nucifera)
- Non-Nano Zinc Oxide (ZnO) (18%)
- Unrefined Beeswax (Cera alba).
That's it. Nothing else. Nada.
*Certified Organic Ingredients
Apply Shade generously to all exposed skin before sun exposure.
It's highly concentrated so a little goes a long way.
You’re aiming for even, visible coverage.
Applies more easily in temperatures over 20c, if it’s cooler, scrape some out with your thumbnail and warm in your palm or between fingers before applying.
When to reapply
Reapply regularly throughout the day, and always reapply: after swimming, towelling, sweating, exercise after rubbing or skin contact.
Natural products behave naturally, this is not mainstream sunscreen and you will notice the difference.
Shade is a mineral sunscreen, so a slight white cast when you first apply is normal. That’s not a flaw, this happens because there aren't 30+ chemicals. The white cast fades after 10 minutes anyway so is only a temporary trade off for 100% natural, safe sun protection.
Shade is intentionally different from most sunscreens. Sometimes that means your sunscreen has a little personality.
Sometimes it can look a little 'grainy'.
Sometimes, it can smell a little strong.
These are quirks that can develop from using unrefined organic shea butter.
We don't formulate Shade for cosmetic perfection. We unapologetically formulate it for protection and safety.
And that’s why our customers love us.
Shade is for responsible sun-lovers.
- It helps protect your skin.
- It does not make you invincible.
- Shade is SPF 25, not a free pass to roast yourself for six hours!
- Check the UV index and use your noggin. ;o)
If you’re starting to redden, you’ve had too much sun. At that point, you need: - More Shade + Clothing + A hat
- Or simply less sun - get in the shade!
Ideal for sensitive skin, Shade SPF25 is a life jacket for your skin. For 12 years, we’ve used just 4 ethically sourced ingredients because we know they work.
We know they’re safe.
Independently tested to ISO standards, it’s protection for the whole family.
Mainstream sunscreens absorb; Shade does not.
Using Non-Nano Zinc Oxide, it sits on the surface to filter UV rays, providing broad spectrum UVA & UVB protection. This creates a white cast that fades in 10 minutes.
This isn’t a fault; it’s by design. The white layer shows you it’s doing its job.
Ethically made by a UK microbusiness with a 30+ year heritage in natural health.
No water, no preservatives, no plastic waste. Marine and freshwater friendly. Never tested on animals.
Regular price
£19.95
- Proven broad spectrum (UVA & UVB) protection tested to ISO standards
- Just 4 natural, protective, nourishing ingredients
- Concentrated and water-free
- Reef- and freshwater friendly
- Cruelty-free, minimal formula for sensitive skin
- Multi-use balm for everyday skincare
- No waste! Get every last morsel out
- Recyclable/reusable plastic-free packaging
- Palm-oil free and ethically made
- Two handy sizes: 15ml & 100ml
- Multi-award-winning
- Ethical Consumer Best Buy
- Unrefined Organic Shea Butter* (Butyrospermum parkii)
- Virgin Unrefined Organic Coconut Oil* (Cocos nucifera)
- Non-Nano Zinc Oxide (ZnO) (18%)
- Unrefined Beeswax (Cera alba).
That's it. Nothing else. Nada.
*Certified Organic Ingredients
Apply Shade generously to all exposed skin before sun exposure.
It's highly concentrated so a little goes a long way.
You’re aiming for even, visible coverage.
Applies more easily in temperatures over 20c, if it’s cooler, scrape some out with your thumbnail and warm in your palm or between fingers before applying.
When to reapply
Reapply regularly throughout the day, and always reapply: after swimming, towelling, sweating, exercise after rubbing or skin contact.
Natural products behave naturally, this is not mainstream sunscreen and you will notice the difference.
Shade is a mineral sunscreen, so a slight white cast when you first apply is normal. That’s not a flaw, this happens because there aren't 30+ chemicals. The white cast fades after 10 minutes anyway so is only a temporary trade off for 100% natural, safe sun protection.
Shade is intentionally different from most sunscreens. Sometimes that means your sunscreen has a little personality.
Sometimes it can look a little 'grainy'.
Sometimes, it can smell a little strong.
These are quirks that can develop from using unrefined organic shea butter.
We don't formulate Shade for cosmetic perfection. We unapologetically formulate it for protection and safety.
And that’s why our customers love us.
Shade is for responsible sun-lovers.
- It helps protect your skin.
- It does not make you invincible.
- Shade is SPF 25, not a free pass to roast yourself for six hours!
- Check the UV index and use your noggin. ;o)
If you’re starting to redden, you’ve had too much sun. At that point, you need: - More Shade + Clothing + A hat
- Or simply less sun - get in the shade!
Our customers say it all
At last. A safe, simple and truly toxin-free sunscreen.
The shortest sunscreen ingredient list, ever.
4 ingredients. All natural.
Free from all unnecessary ingredients found in most other sunscreens. Shade's pared-down, concentrated, premium-quality formula proves you don't need water, fragrances, emollients, preservatives, stabilisers or even tints to have an effective sunscreen.
Tired of greasy, harmful sunscreens that irritate your skin?
Shade solves all your sun protection challenges. Shade is 72% organic, sustainably sourced, unrefined, fragrance-free, and non-Nano. Ideal even for those with sensitive skin who can't use any other sunscreen. Shade contains no toxic chemicals, no unnecessary fragrances, no liquid polymers, and no microplastics. Shade works immediately upon application as a physical barrier against UV rays. Our minimalist ingredient list ensures you are protecting both your skin and the environment. Shade reduces your toxic body burden and minimises your impact on the planet. White cast? No problem. That's the non-nano zinc that's protecting you. It fades after application, but don't let it initially put you off - you wouldn't discard a lifejacket because it makes you look a bit chunky, would you?
Shade is one parent's story that's revolutionising the sunscreen industry – one tin at a time.
Skin-safe.
Reef-safe.
Read the label. Respect your skin.
