Shade sunscreen logo


Attention independent retailers! Join the Shade™ movement to empower small, ethical businesses against big brands. Enjoy tailored supply with low minimum order volume and direct support. We compete with major brands and now collaborate with wholesalers CLF, Infinity Foods, Thymestore, Ankorstore and Faire.

Here are six reasons to stock Shade™:

  1. Respond to consumer demand for natural, organic products.
  2. Offer UV protection without harmful chemicals, appealing to health-conscious customers.
  3. Provide a reef-safe alternative, contributing to environmental conservation.
  4. Stand out from competitors with natural ingredients and sustainability.
  5. Demonstrate commitment to social responsibility and environmental stewardship.
  6. Educate customers on sun protection and natural skincare, building loyalty.

Stocking Shade™ isn't just smart business—it's a statement of purpose. Join us in championing health, sustainability, and environmental consciousness, and help us revolutionise the sunscreen industry one tin at a time.

No shop? Do you just want to share the love?

If you find yourself raving about ShadeTM but you don't have a shop, why not become an affiliate and earn 15% commission on the sales you generate? Sign up now and let us reward you for your enthusiasm!

Not trading in the UK?

We have launched ShadeTM as RoKai® , available with packaging for the following marketplaces:

  • France
  • Germany
  • Spain
  • Greece
  • Netherlands
  • Italy


By filling in this form, you explicitly consent to us processing the personal data you have included in this form in accordance with our Privacy Policy.

If your application is successful, we will get in touch within 48hrs.

My physical shop address
My website address
My physical shop and online
I sell in markets only
I have not yet launched my business

Interested in buying ShadeTM?