How can I trust that it's a really effective sunscreen?
Test results confirm that not only is ShadeTM an effective broad spectrum sunscreen which helps protect against UVA radiation which can penetrate deep into the skin and cause ageing, it is also an effective SPF25, which blocks up to 96% of the UVB rays which cause burning. We believe it’s better to use an SPF in the range of 15 - 30, because your burning mechanism is your early warning system which is really best not switched off! SPF25 covers 96%, SPF50 covers only 2% more at 98% and SPF100 covers only 99%...by offering only SPF25, we hope people will use ShadeTM responsibly, and not be complacent about the dangers of sun exposure. Higher SPFs we believe can lead us into a false sense of security. Please read our blog post 'A Word of Warning about Natural Sunscreens', and this Excellent Article, 'Can Sunscreen Ingredients Increase Your Risk of Cancer?' which highlights all the issues with using sunscreen to prevent skin cancer.
A Sun Protection Factor (SPF) of 25 does not mean it is half the strength of an SPF 50 – it means you can remain exposed to sun with it adequately applied for up to 25 times the length of time it would normally take you to burn in the same environmental conditions you would if you did not apply any sunscreen protection.
When many of the chemical ingredients found in mainstream high-street sunscreens have been found to be carcinogenic in their own right, it makes sense to choose a sunscreen which only uses the most basic, nourishing skin-protecting natural ingredients. This eliminates the risk of adverse reactions, chemical absorption through the skin into the bloodstream, and the highly undesirable ‘switching off’ of your early warning signals. Of all the radiation dispersing and adsorbing ingredients available to sunscreen manufacturers, we have opted for the most naturally-occurring one which happens to be the only one which proves offer the broadest protection available – the mineral Zinc Oxide.
The non-nano zinc oxide we have chosen for Shade™ is able to protect against both UVA and UVB ultraviolet light and is a physical UV blocker being capable of scattering solar radiation and is excellent for those who are sensitive to the sun.