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Not The Norm's journey started in 1999 when I met a Ghanaian man called Jerry Yamoa, who professed to have a powerful natural food supplement his grandmother used in Ghana to help people with breathing difficulties. He was trying to introduce it to the West, but was struggling to get it taken seriously by the drug companies which he naively thought may want to help people with it. 

I bought some samples and gave them to my existing Reflexology clients who were suffering with asthma, not really expecting much. Well, their feedback was so astounding,  it sent me on my life's mission -  to spread the word about his YamoaTM to the world at large, and I dedicated my parenting downtime to building a website to get word out about his incredible natural product. My unrelenting  efforts resulted  in the development of the Official YamoaTM Powder Website and the incorporation of Not the Norm in 2003.

Our Promise

  1. To be honourable in everything we do

  2. Cause no harm, loss or injury to anyone knowingly 

  3. Seek to enrich our lives through enriching the lives of others.

  4. The products we put our energy into make a difference to our customers' lives, whether they help them to breathe again, live longer or regain confidence, or in the case of ShadeTM, enjoy the sun without fear of UV rays or undesirable toxins!

  5. The products we source or make must be 100% natural, safe and effective.

  6. Support small, family businesses, just like my own.

  7. When you contact us, you will speak to a real person, and when you buy from Not the Norm, you can rest assured you will be supporting a small enterprise which has high principles, treats all its customers as if they are family, and treats all its suppliers as if they were family too! No big corporations with faceless customer service people who are just doing their jobs here!

Interested in buying ShadeTM?

As featured in The Green Parent Magazine


Read our blog post 'A Word of Warning About Natural Sunscreens' before switching from a chemical formula!


Keep yourself updated about new natural, effective and non-toxic products.

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