Not The Norm's journey started in 1999 when I met a Ghanaian man called Jerry Yamoa, who professed to have a powerful natural food supplement his grandmother used in Ghana to help people with breathing difficulties. He was trying to introduce it to the West, but was struggling to get it taken seriously by the drug companies which he naively thought may want to help people with it.
I bought some samples and gave them to my existing Reflexology clients who were suffering with asthma, not really expecting much. Well, their feedback was so astounding, it sent me on my life's mission - to spread the word about his YamoaTM to the world at large, and I dedicated my parenting downtime to building a website to get word out about his incredible natural product. My unrelenting efforts resulted in the development of the Official YamoaTM Powder Website and the incorporation of Not the Norm in 2003.